Northern Powergrid has launched a new campaign to show how it’s giving millions of people across the region the power to choose how they get information and advice if their electricity goes off.
The campaign has been designed to support the launch of 105 - a new, free, easy-to-remember, national three-digit number which automatically directs customers with a power cut to their local electricity network operator. It also shows how Northern Powergrid offers its customers a range of ways to get advice about what’s happening and what its engineers are doing to get their power back on.
Siobhan Barton, head of stakeholder and customer engagement at Northern Powergrid, which manages the network that delivers electricity to 3.9 million homes and businesses across the North East, Yorkshire and northern Lincolnshire, said: “We want our customers to be able to choose the best way for them to get the support and information they need in a power cut.
“Our online power cut map and reporting service and 24-hour presence on social media means we can share information quickly with people who prefer to use their smartphone, while 105 will help ensure customers who want to talk to someone are directed to us.
“Most of us don’t think about power cuts as network investment mean they don’t happen often – but we want our customers to be ready and know we’re there for them. We’d encourage local people to bookmark our website and add 105 to their mobile so the support they need is at their fingertips should they need us in the future.”
The two-week campaign will target Facebook and Instagram users in the North East, Yorkshire and northern Lincolnshire and will appear online as digital adverts on several key regional newspaper sites.
Customers with a disability, medical condition or very young families, who may need extra support during a power cut can also sign up to Northern Powergrid’s Priority Services Register online at www.northernpowergrid.com or by calling 0800 169 2996.