Northern Powergrid has launched a digital animation campaign to recognise the people behind the electricity distribution network that is powering homes, hospitals and critical services across the North East, Yorkshire and northern Lincolnshire.
Narrated by nine-year old Amy Kerrigan the daughter of one of Northern Powergrid’s key workers, the ‘Powering our Lives’ campaign highlights how the network operator is working 24/7 to manage the infrastructure that keeps the electricity flowing to 8 million customers in 3.9 million homes and businesses.
The animation shows how Northern Powergrid is using working practices, based on expert medical advice, so it can continue to carry out essential work to keep its network of more than 63,000 substations and 60,000 miles of overhead and underground cables operating safely. It also reminds customers that its people are key workers in their community and should only be approached in an electricity emergency, ensuring a minimum two metre distance is maintained.
Rod Gardner, Northern Powergrid’s head of network operations, said: “Our network is continuing to operate as it should and we wanted something that showed the critical role in society that we play each and every day. We have colleagues out in communities, in our offices and working remotely, operating as a team to keep the power flowing. Amy is helping us tell the story of their dedication and commitment to powering our lives and the communities we serve proudly throughout this difficult time.”
Amy, who goes to St Mary Magdalen’s School in Seaham, said: “My mum asked if I’d like to test out a script she’d written to see how it sounded with a young voice so she could share it with some of the people she works with. I was really pleased when they liked it so much that they asked if I would record the final version. My teacher said it would be good to learn a new skill while I’m away from school - but I didn’t think I’d be doing something exciting like this. I’m really proud of it - and being a little part of Team Powergrid.”
Joanne Kerrigan, Amy’s mum and Northern Powergrid’s lead for COVID-19 communications on the network operator’s pandemic strategic management team, said: “Working remotely has meant that my two daughters have been able to get a bit of an insight into how we work as a team to deliver our services regardless of the challenges we face and how we work hard to keep our customers informed about what we’re doing to support them when they need us most.
“When they heard me discussing the animation concept it piqued their interest and Amy said she’d like to give it a whirl. It went from a quick recording at the dining room table to the finished animation. Both Amy and her older sister Sophie have been able to see it throughout the different stages so it certainly brought a new dimension to their home schooling too.”
The animation will feature on digital advertising across Northern Powergrid’s operating areas over the coming weeks as well as the company’s YouTube and social media channels.
Earlier this month the company announced how its team has played a key role in enhancing the power network that serves two new Nightingale hospitals in Washington and Harrogate.
Anyone needing support can contact the network operator 24/7 on social media (Facebook or Twitter @NorthPowergrid) or by calling 105. Its website also provides information and advice to support customers if they have or need to report a power cut.
Any customers who may need additional advice or support due to their medical circumstances, or are currently ‘shielding’ in line with government and public health advice, may wish to consider joining the company’s free Priority Services Register by visiting northernpowergrid.com/cares or calling 0800 169 2296.
To find out more about how Northern Powergrid and its people are powering the region during the pandemic visit northernpowergrid.com/coronavirus or follow the network operator on Facebook, Twitter, LinkedIn and Instagram.