Northern Powergrid, the company that powers everyday life for 8 million people across the North East, Yorkshire and northern Lincolnshire, is taking part in the UK’s biggest road safety event, Road Safety Week (16-22 November), coordinated by Brake, the road safety charity.
This year, thousands of organisations, schools and community groups are sharing the what, the why and the where of speed, because whether you’re walking to school, riding on a country road or driving for work, the speed of traffic matters to your safety.
As part of the campaign Northern Powergrid has been reminding its colleagues of the dangers of speeding and how it can make the communities it powers safer and healthier places for everyone.
Speed is important because it plays a part in every death and injury on our roads. The formula is simple: the higher the speed the harder the crash and the greater the risk of death and injury. This year’s Road Safety Week theme, ‘No Need to Speed’, is a reminder to everyone of how the speed they travel affects other people.
Josh Harris, director of campaigns at Brake, said: “In a crash, just 1mph can mean the difference between life and death, but sadly we know that many people still regularly break the speed limit or travel too fast for the conditions of the road. With someone injured on a UK road every four minutes, and vehicle speed playing a part in every crash, it’s never been more important that we all shout out that there is No Need to Speed.”
John Wilkinson, Driver Safety & Performance Manager at Northern Powergrid, said: “Last year we travelled 19.5 million miles as a business, so road safety is one of our top priorities. We strive for nothing less than excellence; all our drivers have their driving skills formally assessed before they are able to drive our fleet vehicles and they receive regular training too.
"Supporting National Road Safety Week is another way for us to remind our employees of the dangers and share vital safety messages that make our journeys safer and the local communities that we live and serve healthier and happier places.”