Northern Powergrid

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105 Winter campaign digital advertA campaign by Northern Powergrid, the company responsible for the network that powers everyday life for 8 million customers, to remind people of the free three digit 105 number to call in a power cut or if they have an electricity emergency has been seen more than six million times.

The winter 105 campaign, by the company which delivers electricity to 3.9 million homes and businesses across the North East, Yorkshire and northern Lincolnshire, ran from November until the end of April.

As part of the network operator’s campaign it promoted the company’s website where customers can access an interactive map to report a power cut and get updates. It also shared over the winter months an animation offering tips and advice on how to be winter-ready which was viewed more than 350,000 times increasing overall views to more than 835,000 views in total since first published.

In addition to the digital advertising campaign, Northern Powergrid reached out directly via email to around 2.6 million customers to share information about 105, how to join its free Priority Services Membership and a link to its winter-ready animation.

Siobhan Barton, Northern Powergrid’s Head Stakeholder Relations, said: "We want to help people across the region to remember 105 - the national free number to call in a power cut – and take action to save it in their phone so they have it if they ever need us in the future. 

“By sharing information widely through a range a different channels we hope it will help more people be able to recall 105 the way they do other important three digit numbers like those for emergency services.

“Almost 70 per cent of calls to our local contact centre now come via 105 and we hope that our continued work to raise awareness of this number – and on our line power cut map - will help us to support more customers in the future.”

Northern Powergrid’s contact centre operates 24/7 to provide advice and support to customers who call 105, the free, power cut number. Any customers who do have a power cut are encouraged to check Northern Powergrid’s online power cut map and reporting tool via their mobile, and can also use its 24/7 social media feeds on Facebook and Twitter (@NorthPowergrid) which provide updates and advice.

Customers who have a serious health condition, are medically dependent on electricity, of pensionable age, have very young children or have mental health or specific communication needs, and may need extra support in a power cut, are encouraged to consider signing up to Northern Powergrid’s free Priority Services Membership. Customers canalso sign up friends or family – as well as themselves – at any time by visiting or calling 0800 169 2996.